I See Dead People
If you’ve ridden the Seoul subway lately you may have seen ads from their new campaign to get people to not walk up the escalator. The ads tout the ‘Standing in two lines and riding era’ (두줄서서타기시대) which I, being the cynical guy I am, can only assume is being pushed to decrease maintenance fees on escalators and extend their useful lives. I can see accountants wringing their hands and grinning evilly as they extend said useful lives.
Anyway, there are two main posters being used to push this change. One features a pretty young woman holding a cute little boy’s hand. The other one features a haunted menagerie of ghouls. Seeing this poster once, you might notice that the man in it looks a little worse for wear, and you can imagine that he likely reeks of soju and cigarettes. Forced to see this poster again and again as you ride the escalator at Sindorim station when transferring, the repetition renders the faces ever more disturbing until you’re compelled as if by a ghostly presence to blog it out of your system once and for all.
Here’s that disturbing image. Let them stare deep into your soul and tell me you don’t feel changed.