There’s one thing that’s not really on the internet
And that thing is cigarette advertising. I heard on Fair Game with Faith Salie that Philip Morris was developing a faster-burning cigarette called ‘Marlboro Extreme’. I thought that the idea of a fast-burning cigarette was so Harried Leisure Class that I had to blog about it. I sniffed around Google for these Marlboro Extremes and found nothing but YouTube videos of stupid cigarette tricks. So I checked out Philip Morris’s website and discovered an amazing paucity of cowboys, jazz-enthusiast camels and laughing women sitting in groups of three at outdoor cafes by the water. It’s all about corporate responsibility and boring protestoomuchy stuff like that. I even googled Marlboro, only to find that the brand had no website at all, suggesting to me that cigarettes really do sell themselves.
I wonder why that would be, though? Do cigarettes and computers not mix? Is there a negative correlation between internet use and cigarette smokership (probably). What must it be like to sell a product that you have to be scrupulously careful only to market in gas stations and working-class bars? What other products don’t advertise on the internet?
Update (2/23) A google search of the word ‘Marlboro’ (only on Google Mobile, for some reason) now turns up a story about the Turkish trial run of a new product called Marlboro Intense, which is clearly the Marlboro Extreme that was referred to on Fair Game. It’s a shorter cigarette with the same amount of nicotine as a regular cigarette.